Blog | MobileXCo

Shopper Marketing Purchase-linked Promotions Marketing Strategy

Enhance Annual Marketing Campaigns with..

Most marketers are well versed in an annual calendar of campaigns, with zero ties from one campaign to the next. When a promotion comes to an end, it really..

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Purchase-linked Promotions Receipt Upload Marketing Strategy Insights Data Collection and Analysis

The Philosophy of Purchase-Linked..

The purpose of Purchase-Linked Promotions™ is to allow agencies and brands to close the gap between promotion-type marketing activities and understanding how..

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SMS SMS Marketing Text Message Marketing Mobile Strategies Conversational Marketing

6 Reasons to Invest in SMS..

While some may still believe SMS is new to the game, it’s actually been around for over 20 years. It’s been adopted as a means of communication all over the..

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Mobile Marketing SMS Customer Experience Mobile Strategies Contests Beyond Promotions

A Contest is Never Just a Contest

The haters are doing it wrong. We’ve all met the shopper marketing snob, the one that believes that contests have no place in their shopper world. Here’s the..

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Customer Experience Mobile Strategies Contests Shopper Marketing

Quebec Boom or Bust?

Always a hotly debated question: Do we include Québec in our Shopper contest or other purchase based program? Well, let the debate end here. My Canada includes..

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Contests Shopper Marketing Purchase-Based Promotion Retail CPG

The Return of Purchase-Based Promotions

Contests, gift-with-purchase, and added value. Why are we seeing so many of these types of programs in the marketplace right now? Because they work.Shopper..

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Mobile Marketing SMS SMS Marketing Mobile Strategies

3 Advantages of Mobile Marketing 

In case you haven't heard, Mobile Marketing is so much more than just a communication channel. Mobile Marketing is Marketing, there's no two ways about it...

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Mobile Marketing SMS SMS Marketing Text Message Marketing

7 Best Practices for SMS Marketing..

Let's talk about one of the most effective ways to reach and engage consumers, SMS Marketing. Consumers love using text message; it's simple, convenient, and..

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Mobile Marketing SMS Statistic Customer Experience

18 Mobile Stats To Consider For Your..

Have you checked your phone today? If I had to guess, I'd bet you have, probably more than once, considering (on average) we check our phones 47 times a day!..

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Future of Agencies

Brands Expect More, The Impact On..

I used to be that guy who, after a beautifully orchestrated agency presentation, would ask my agency team, “Great, so what’s the anticipated ROI?” I was caught..

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