Most marketers are well versed in an annual calendar of campaigns, with zero ties from one campaign to the next. When a promotion comes to an end, it really..
Shopper Marketing Purchase-linked Promotions Marketing Strategy
Most marketers are well versed in an annual calendar of campaigns, with zero ties from one campaign to the next. When a promotion comes to an end, it really..
Purchase-linked Promotions Receipt Upload Marketing Strategy Insights Data Collection and Analysis
The purpose of Purchase-Linked Promotions™ is to allow agencies and brands to close the gap between promotion-type marketing activities and understanding how..
SMS SMS Marketing Text Message Marketing Mobile Strategies Conversational Marketing
While some may still believe SMS is new to the game, it’s actually been around for over 20 years. It’s been adopted as a means of communication all over the..
Mobile Marketing SMS Customer Experience Mobile Strategies Contests Beyond Promotions
The haters are doing it wrong. We’ve all met the shopper marketing snob, the one that believes that contests have no place in their shopper world. Here’s the..
Always a hotly debated question: Do we include Québec in our Shopper contest or other purchase based program? Well, let the debate end here. My Canada includes..
Contests Shopper Marketing Purchase-Based Promotion Retail CPG
Contests, gift-with-purchase, and added value. Why are we seeing so many of these types of programs in the marketplace right now? Because they work.Shopper..
In case you haven't heard, Mobile Marketing is so much more than just a communication channel. Mobile Marketing is Marketing, there's no two ways about it...
Let's talk about one of the most effective ways to reach and engage consumers, SMS Marketing. Consumers love using text message; it's simple, convenient, and..
Have you checked your phone today? If I had to guess, I'd bet you have, probably more than once, considering (on average) we check our phones 47 times a day!..
I used to be that guy who, after a beautifully orchestrated agency presentation, would ask my agency team, “Great, so what’s the anticipated ROI?” I was caught..
