Most marketers are well versed in an annual calendar of campaigns, with zero ties from one campaign to the next. When a promotion comes to an end, it really..
While some may still believe SMS is new to the game, it’s actually been around for over 20 years. It’s been adopted as a means of communication all over the..
The haters are doing it wrong. We’ve all met the shopper marketing snob, the one that believes that contests have no place in their shopper world. Here’s..
Always a hotly debated question: Do we include Québec in our Shopper contest or other purchase based program? Well, let the debate end here. My Canada..
Contests, gift-with-purchase, and added value. Why are we seeing so many of these types of programs in the marketplace right now? Because they work.Shopper..
In case you haven't heard, Mobile Marketing is so much more than just a communication channel. Mobile Marketing is Marketing, there's no two ways about it...
Let's talk about one of the most effective ways to reach and engage consumers, SMS Marketing. Consumers love using text message; it's simple, convenient,..
Have you checked your phone today? If I had to guess, I'd bet you have, probably more than once, considering (on average) we check our phones 47 times a..