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Andy Bruce

Andy Bruce
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Mobile Marketing SMS Customer Experience Mobile Strategies Contests Beyond Promotions

A Contest is Never Just a Contest

The haters are doing it wrong. We’ve all met the shopper marketing snob, the one that believes that contests have no place in their shopper world. Here’s the..

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Customer Experience Mobile Strategies Contests Shopper Marketing

Quebec Boom or Bust?

Always a hotly debated question: Do we include Québec in our Shopper contest or other purchase based program? Well, let the debate end here. My Canada includes..

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Contests Shopper Marketing Purchase-Based Promotion Retail CPG

The Return of Purchase-Based Promotions

Contests, gift-with-purchase, and added value. Why are we seeing so many of these types of programs in the marketplace right now? Because they work.Shopper..

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Future of Agencies

Brands Expect More, The Impact On..

I used to be that guy who, after a beautifully orchestrated agency presentation, would ask my agency team, “Great, so what’s the anticipated ROI?” I was caught..

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