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Katrina Wotten Katrina Wotten

Today’s shoppers are inundated with brands all competing for their attention. They have access to brands all around the world at the swipe of their finger. This is no different for brands, they have access to extensive research on shoppers, but they still have to mine the data to find the best

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SMS has been around for over 20 years. It’s been adopted as a means of communication all over the world. In 2017, the world sent 8.3 trillion SMS messages (Portio Research). People don’t just enjoy texting and being on their phones, they’re addicted to it.

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