Katrina Wotten By Katrina Wotten • February 14, 2019

Building Brand-Shopper Relationships is a lot like Dating


Today’s shoppers are inundated with brands all competing for their attention. They have access to brands all around the world at the swipe of their finger. This is no different for brands, they have access to extensive research on shoppers, but they still have to mine the data to find the best target audience. 

  1. When you begin your dating journey chances are you will meet someone through a friend, within an organization, at local coffee shop, or maybe on a dating app.

  1. You will both do a little research to get to know the other person better. Maybe you talk to friends, or look into social media pages, or even consider a Google search - just to see what comes up. 

  1. After interacting a handful of times, you decide whether or not they are a good match for what you’re looking for.

  1. Then, you face your first fight and look to friends and family for suggestions and possible solutions.

  1. You make the decision to either abandon ship or to dig deeper into getting to know them. Trying to understand who they are, what they like, and what motivates them to do what they do.

  1. After some time together, through many conversations, engagements and interactions, big and small, you begin to know that person better than they know themselves. You begin to provide what they need and want before they’ve even asked for it.

We already know how to build relationships, it’s human nature. Let’s apply those same practices to our marketing efforts. After all, brands are just trying to find people who like them more than the next guy.