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SMS SMS Marketing Text Message Marketing Mobile Strategies Conversational Marketing

6 Reasons to Invest in SMS..

While some may still believe SMS is new to the game, it’s actually been around for over 20 years. It’s been adopted as a means of communication all over the..

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Mobile Marketing SMS Customer Experience Mobile Strategies Contests Beyond Promotions

A Contest is Never Just a Contest

The haters are doing it wrong. We’ve all met the shopper marketing snob, the one that believes that contests have no place in their shopper world. Here’s the..

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Customer Experience Mobile Strategies Contests Shopper Marketing

Quebec Boom or Bust?

Always a hotly debated question: Do we include Québec in our Shopper contest or other purchase based program? Well, let the debate end here. My Canada includes..

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Mobile Marketing SMS SMS Marketing Mobile Strategies

3 Advantages of Mobile Marketing 

In case you haven't heard, Mobile Marketing is so much more than just a communication channel. Mobile Marketing is Marketing, there's no two ways about it...

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