While some may still believe SMS is new to the game, it’s actually been around for over 20 years. It’s been adopted as a means of communication all over the..
SMS SMS Marketing Text Message Marketing Mobile Strategies Conversational Marketing
While some may still believe SMS is new to the game, it’s actually been around for over 20 years. It’s been adopted as a means of communication all over the..
Mobile Marketing SMS Customer Experience Mobile Strategies Contests Beyond Promotions
The haters are doing it wrong. We’ve all met the shopper marketing snob, the one that believes that contests have no place in their shopper world. Here’s..
Customer Experience Mobile Strategies Contests Shopper Marketing
Always a hotly debated question: Do we include Québec in our Shopper contest or other purchase based program? Well, let the debate end here. My Canada..
Mobile Marketing SMS SMS Marketing Mobile Strategies
In case you haven't heard, Mobile Marketing is so much more than just a communication channel. Mobile Marketing is Marketing, there's no two ways about it...